Givenchy Beauty makes over Roblox space for Pride Month
The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.
By Jessica Deyo •June 6, 2024
Ikea remodels remote work with paid positions for Roblox store
The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.
By Sara Karlovitch •June 6, 2024
Explore the Trendline➔
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff
Tastemade launches shoppable home improvement series using Shopsense AI
Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products.
By Xanayra Marin-Lopez •May 30, 2024
LG fuels positivity on social media with ‘Optimism your feed’ playlist
The global playlist is a compilation of influencer-backed content that,when viewed, is meant to spur the deliveryof more positive content by algorithms.
By Jessica Deyo •May 30, 2024
Walmart launches immersive digital shopping experience
Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.
E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’
Theactivation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience.
By Jessica Deyo •May 23, 2024
Augmented reality entices brands with endless off-package marketing space
Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.
By Leslie Nemo •May 23, 2024
How Coca-Cola bottled the vibrancy of Africa for its latest creation
With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.
By Chris Kelly •May 23, 2024
Google to bring ads to new AI Overview as part of search transformation
At Marketing Live, the company also outlined how it’s enhancing shopping ads and supportingcomplex purchase decisions with generative AI.
By Peter Adams •May 22, 2024
Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches
A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.
By Peter Adams •May 21, 2024
Target captures ‘That Target Feeling’ in new ad campaign
The big-box retailer has drawn inspiration from its social media following for its latest campaign, whichremixes Michelle Branch’s 2001 hit “Everywhere.”
By Tatiana Walk-Morris •May 20, 2024
The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.
By Jessica Deyo •May 20, 2024
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.
By Peter Adams • Updated May 17, 2024
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts,the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch •May 17, 2024
Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers
The chain’s delivery drivers will appear at competitor drive-thruswith a QR code on their back windowsto offer the new Cheeseburger Melt.
By Aaron Baar •May 16, 2024
YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
By Peter Adams •May 16, 2024
Pinterest teams with Real Simple for magazine’s first shoppable issue
The issue, whichleverages QR codes that lead to curatedPinterest boards, highlights over 120 products and expands the platform’sbid to publishers.
By Jessica Deyo •May 16, 2024
Column
Sociable: Google goes big on generative AI at I/O 2024
The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech.
By Andrew Hutchinson •May 14, 2024
IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to seeover $2 billion in revenue this year following modest growth of 5% in 2023 that contrastedyears of double-digit gains.
By Aaron Baar •May 13, 2024
McDonald’s to focus on digital marketing with new fund
The fund, which will be paid with existing contributions, will allow the chain to market more effectively to customers within its app.
By Julie Littman •May 10, 2024
Reebok spins photo memories into custom digital sneakers with AI tool
Reebok Impact usesa chat feature on Instagram to createvirtual footwear that is interoperable with popular games including Fortnite and Roblox.
By Peter Adams •May 10, 2024
Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads
A digital billboard campaignin London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.
By Jessica Deyo •May 9, 2024
Hard Rock rolls out global loyalty program across hotels, retail, casinos
In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits.
By Noelle Mateer •May 9, 2024
Budweiser turns songs mentioning the brand into targeted ads on Spotify
“UninterruptAds,” based in Brazil, takes over 500 songsthat mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.
By Sara Karlovitch •May 6, 2024
Heineken transforms laundromats into late-night sports viewing spots
“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed.
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